Are you planning a booking blitz for your Direct Sales Business?

4/18/2014

What is a booking blitz?
It's basically an even when you will decide to book as many parties as you can. Usually you share it with your direct sales team! It creates healthy competition.

How does a blitz work?
You tell your team to take an hour of their time, divide it however works best for them, Call their customers, past hostesses, family, friends, etc to get them to book parties.

How long does a booking blitz last?
You can do it over a series of hours, days or a week. I don't suggest going past a week when doing a blitz.. You want to keep it fresh in your teams mind!

Why do a booking Blitz?
It truly is a great way to fill up your calendar with parties.

Here are some steps you will want to take for yourself and your team. These will help you have a successful blitz

Step #1: Set a Goal
You have to set a goal. Challenge you and your team to set a BIG goal! The bigger the goal the harder they will work towards it. Ask them "How many parties are you planning on booking during our blitz?" Make sure it's a goal that everyone has to really work for. If it's too easy, it won't inspire or motivate anyone to go for it.

Step #2: Set a Time Frame
This is very important step. Probably the most important honestly. Deadlines tend to get people moving with a little more urgency. If the clock is ticking, they've got to take action now in order to make it. I have found running blitz for a weekend to a week work best for myself and my team! It allows us to break up the hour we will spend over the time to make it fit into our already busy schedules.

Step #3: Prepare them With Some Specific Training

Scripts on what to say on the phone
How to handle "no's", on the fence people
How to make their list of 100 people they would love to have parties with

Step #4: Set Up Social Media Proof and Discussion

Every time someone on your team books a party post it in the event you created for your blitz! Also, have them post on their facebook, twitter, pinterest, etc with a hash tag that you created for your team to use during your blitz. Create excitement so your customers want to ask what you are doing and book with you also! It also holds your team accountable for their actions! You want them to be honest and successful.

Step #5 Create an Event

I suggest creating an event on Facebook or other social media outlets. This allows your team to post their excitement to the team, share what is working for them, ask quick questions and allows them to check in with their progress.

Step #6 E-mail results and incentives

Have all results e-mailed to you! Decide what you want to your incentives to be! People love to get a prize for a job well done!
Here is an example of incentives I use:

Blitzing all the way.... When you take part in the BOOKING BLITZ this week, you have chances to be entered many times to win GREAT prizes!

1. Participate in a Blitz the person with the most parties gets a prize! Person with the Most No's gets a prize.

2. For each NEW party you book and hold in May you get entered in to WIN!!

3. Top Three that BOOK parties and Hold them WIN!

4. The person with the MOST new team members from having all of these new parites WINS

5. The first three ladies to promote to a NEW rank as a result of these bookings WINS!

What do you have to lose???? NOTHING! You are only WINNING with this blitz!

Plenty of chances to win great prizes!!!!!

You will devote 60 minutes to this… You can break up that hour over the {Time you specify}
1. Prepare a list of who you'd like to call and book with.
• all your current party guests
• a past season's hostess
• your top customers
• friends you know that would love some free credit for gifts
• people that love a deal
• family, especially if traveling
• people with wishlists
• those "who do I WANT to know" people

2. Warm them up now!
a SHORT, SWEET message- not about booking, about EXCITEMENT!
• Send them some new pictures of your news items or create a slideshow video I made in an email with a short, sweet message- Check out the awesome {Create Urgency when you share with them the items you want them to look at}! I bet your friends are dying to get their hands on the new {{}}
• Ask how they are loving their items? "Hey Jessica, Just wanted to see how you're loving the Earrings you got from Aimee's Party. Have you worn themt yet? I love wearing mine with everything! Can't wait to hear about it! I'll call you soon to make sure you're loving your stuff!"
• Thank your customers if you haven't already. Send a quick short followup.
• Text some cute images out of your product. Ask what they think.
• ANYTHING!

Did they just order from you? GREAT, that means they are still warm about your products! Give those customers a call during the blitz to see how they are liking their product ...and "oh, by, the way, did you know I could come do a party for YOU and YOUR friends and you could get free jewelry as they shop for holiday gifts? What do you think?"